About Us

Welcome to Azahel, a personalized jewelry brand based in East Providence, United States. We help you celebrate the people you love with meaningful keepsake jewelry that’s as personal as the connections it represents.


The idea for Azahel started with my own whirlwind wedding planning. Picture this: six months to pull off the entire thing (yep, last minute bride here!). Amid the chaos, I was searching for a piece of jewelry to wear on my big day—something simple, elegant, and personal. 
I wanted to engrave it with a love note my fiancé had written me a few years back. I’ve always felt there’s something incredibly special about a loved one’s handwriting. It’s not just ink on paper—it’s a personal touch that brings back memories and emotions like nothing else.

But finding that perfect piece proved harder than expected. Everything I came across was either too flashy, overly expensive, plated, or took weeks to arrive. So, in true "if you want something done right, do it yourself" fashion, I decided to take matters into my own hands.

What began as a personal mission to find the perfect sentimental piece has since grown into something bigger—a brand devoted to helping others create their own meaningful keepsake jewelry. We craft each piece from precious metals and produce it in 48 hours or less.

Life moves fast (or maybe you’re a last-minute planner, like me!), so we pride ourselves on efficient production, ensuring your special piece arrives when you need it.

Most importantly, sentimental jewelry should last forever. That’s why we only use high-quality, precious materials—no plating, no fillers, and no excessive markups. Our pieces are designed for everyday wear without discoloration or tarnishing, so they stay as beautiful as the memories they hold. And who knows? Maybe one day, you’ll pass yours down to a loved one.

Our Process

Concept & Design

Every Azahel piece is inspired by something Joyce has seen and loved while traveling. Each concept is then sketched, giving scale and size specifications to begin the next step.

CAD

Sketches go to CAD for digital design. Customer styles are recreated digitally. Once confirmed, our artisans start production.

CASTING

First, as we pour molten gold through a container, it then hardens it has the required shape, preparing for the next step.

Cutting

Next this is where the magic happens. Azahelnecklace skillful cutting team will custom-cut each name necklaces accroding to the CAD designs, which are confirmed earlier by customer.

Stone Setting

This is where metal transforms into unique jewelry. Diamonds or gemstones are hand-set by our experts using microscopes for top quality and security.

Polishing

Each piece gets a flawless mirror polish from our artisan team, then is cleaned in a hot ultrasonic bath and steam-sanitized to remove any residue.

Quality Assurance

Finally, our fulfillment department performs a rigorous quality control with microscopes on each piece to make sure each piece is completely perfect–– and then it makes its way to you!

Packaging and Delivered

At Azahel, we understand that every piece of personalized jewelry carries deep meaning—symbolizing cherished memories, milestones, or heartfelt emotions. That’s why we take extra care in packaging and delivering your custom creations, ensuring they arrive as beautifully as they were designed.
Each piece is meticulously wrapped in elegant, high-quality packaging, designed to enhance the unboxing experience. Whether it’s a gift for a loved one or a special treat for yourself, our presentation reflects the thoughtfulness behind your unique jewelry.
To guarantee safe delivery, we use secure and reliable shipping methods, with tracking options so you can follow your order’s journey. Every step—from crafting to arrival—is handled with care, ensuring your Azahel jewelry is as unforgettable as the stories it represents.
Because when it comes to meaningful jewelry, the experience should be just as extraordinary as the piece itself.